In the last few days I’ve been reading a lot of articles on the self-publishing issue, about the psychology involved and the effects, the delegation of work, etc. It looks that the Internet has become an arena for the traditional vs. indie publishing debates, with arguments, numbers, quarrels etc.
I’m not a very experienced writer, but I’m a very experienced business professional and reader. So I’ll provide an opinion from those points of view.
1. I know that many writers view their books as their "baby”. But you wouldn’t sell your baby, right? Right?
Right. That being established, the place for a book treated as a “baby” is a cradle or a bookshelf in this case, at home. Don’t get me wrong. I’m not degrading anyone’s work. On the contrary, I’m writing this because I value the hard work needed to write and publish a book.
But think of it this way: any product (or service) is a creation, whether it is a book or a lawn mower.
How dare I, compare a book to a lawn mower?
Well, even a lawn mower in order to be created, needs many, many hours of creative thinking, planning, designing, researching, etc.
Do you think that a lawn mower designer has worked less in terms of creativity? I don't think so.
Do you think this designer loves less his project? Again, I don't think so.
The difference is that the lawn mower designer views his creation as a product, not as a “baby”. A product to be developed, promoted and eventually sold. The same should apply to books.
Every service or product in this world is created to be eventually sold, not cradled at home. Why should a book be different?
2. Traditional vs. indie publishing, what is the difference?
I will not support one or the other method of publishing. There are many others out there who debate fervently, in the last days, pro or against one or the other method.
I will just state some plain facts. Authors can judge on their own which method is more appropriate for them.
Let’s see then.
Traditional publishing:
a. The publishing house in most of the cases requires the author to have an agent.
b. Undertakes the editing, designing, formatting, promoting, marketing, public relations, delivery parts of the book’s project. However, the author prior to submitting a book or story must have it edited, before the editing part undertaken by the publishing house. And lately, publishing houses require from authors to promote and market their project on their own, for a large part.
c. Associates a brand name to the project.
d. The author receives the smallest percentage and the publishing house keeps the rights.
e. Prices of books and e-books are maintained at a high level, preventing the market share to be increased.
f. The publishing house has a standard audience because of the brand name, which however is reduced lately and it will be further reduced, due to the high prices maintained because readers have started reacting.
g. There is no guarantee the book or story will have high sales.
Indie publishing:
a. The author is not required to have an agent.
b. The author undertakes the editing, designing, formatting, promoting, marketing, public relations, delivery parts of the book’s project.
c. No brand name associated to the project.
d. The author keeps the rights and receives the largest percentage or the entire amount if he/she pays flat fees.
e. Prices of books and e-books can be maintained at a reasonable level, providing the possibility for the market share to be increased.
f. There is no standard audience at first, but the target audience can be much larger, due to the low prices.
g. There is no guarantee the book or story will have high sales.
Table based on the above facts:
| Traditional Publishing | Indie Publishing |
|
|
|
a. Agent | Required | By choice |
b. Editing, design, format, promotion, marketing, public relations, delivery | Author + Publ.House | Author |
c. Brand name | Author’s name + Publ.House name | Author’s name |
d. Rights & largest percentage | Publ.House | Author |
e. Prices / Market share | Higher / Limited, decreasing | Lower / Not limited, can be increased |
f. Audience | Standard, but decreasing due to high prices | Not standard, but can be larger due to low prices |
e. Guarantee of sales | None | None |
Actually, there is not much of a difference, regarding the processes and the work needed to get a book published and sold. Whether you assign the above processes to the publishing house or you assign them to individual persons and yourself, it is exactly the same thing. You pay the publishing house or other persons and yourself, to do those things. Thus, there is no argument there pro or against either method.
The difference is related to the control that an author has on these processes, the method of payment and the profit from sales.
I know that for some authors the idea of handling the entire project, seems like a huge task or impossible.
But the thing is that authors already handle a large part of the project, aside of writing.
Think about it, they still have to make and maintain a web site and a blog, go to book signings, maintain Twitter and Facebook accounts, go to conferences and meetings. The publishing house will not do any of that for them. There is no process in a book's project, in which the author is not required to handle at least a part of it. There was no choice until now; everything depended on the publishing houses. But in our era, with the tools and the Internet at everyone’s disposal, authors have the opportunity to choose their way.
Alright, one might not make always the right decisions. But, do authors always agree with the publishing house’s decisions regarding their book? Are the publishing house's decisions (regarding editing, book covers, promotions, marketing etc.) always the appropriate ones?
If the answer to those two questions is yes then, by all means, these authors should stay with traditional publishing. But such an answer to perfection is quite far-fetched, based on statistics. No statistical data would provide a perfect output.
I agree that one person can not do everything by him/herself. It is more than certain. But there are people out there who can be hired to do anything that the author can not do, has not the time to do it or the desire to do it.
The difference is that you can dismiss any of the persons, (editors, designers, marketers) in case you don't like the outcome or the collaboration. But can you dismiss any of those persons, when they are employed by the publishing house? I don’t think so.
3. Most people in all history were always afraid of change in general and of the unknown. History provides many proofs in all areas, not only in writing and publishing.
In the 20th & 21st centuries, technology is advancing exponentially and that creates an additional fear: people are not only afraid of the change itself, but also of the speed of the change.
Progress is outrunning humans and the struggle of humans to catch up and adapt to changes creates frustration, helplessness, depression etc. Basic psychology. (There is a great relevant book: the “Future Shock” by Alvin Toffler, written in 1970. It is still valid today and definitely worth reading).
But why should anyone be afraid of change in this case? As demonstrated above, there is not much change to face, in either method. It's an adjustment. The process is the same, the means and persons involved are different.
I am not going to argue whether I would choose traditional publishing, indie publishing or a combination of both.
But I will say that authors should choose what fits them and what is best for their books. Take the facts, examine them and decide. There is no right or wrong way in choosing one, the other or both methods of publishing.
The only right way is the way which will get the book well written, published and sold.
This is business, the business of writing, and the earlier an author realizes that, the better it will be both for the author and the book.
Thank you for reading this. :)